#localbusinesses

Groupon vs. TaDaah: Which is better for your restaurant?

Sep 23, 2020
2 min

Groupon vs. TaDaah: Which is better for your restaurant?

Local Commerce Platforms Groupon and TaDaah are alike in that we both seek to connect customers with local commerce. Local businesses list deals, promotions, vouchers, experiences, etc. on the platform that then generates foot traffic and sales at brick-and-mortar establishments like local restaurants. Aside from the fact that we are both platforms focused on enabling local commerce, we share very little in common. How we make money, the solutions we've created and the way we

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Traditional mobile apps were not meant for local businesses

tadaahlocal

Sep 6, 2020
2 min

Traditional mobile apps were not meant for local businesses

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Smart Apps: Come for the tool, stay for the network

tadaahlocal

Sep 6, 2020
1 min

Smart Apps: Come for the tool, stay for the network

Come for the tool A smart app is an elegant and beautifully simple mobile promotion tool for local brands to share information about their brand with customers nearby. The appeal of the tool is both the design and cost. It's the first and only branded mobile app that has network effects (i.e., each new users makes each smart app more valuable). Additionally, since you can get the most basic version for free, what is there to lose? As a brand, you can use your smart app to lis

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Network effects is everything for your local business

tadaahlocal

Sep 6, 2020
1 min

Network effects is everything for your local business

Simply put, a network effect occurs when a product or service becomes more valuable to its users as more people use it (e.g., a phone, a social network, a smart app). Your phone is not very valuable if you can only contact 5 people; however, it becomes far more valuable if you can contact 500 people or 500 million people. The same principle applies to social network -- it's the reason why there are so few successful social networks. However, in order to have a platform that p

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tadaahlocal

Sep 5, 2020
1 min

Mobile Apps and the Toothbrush Test

The majority of your customers don’t or won’t download your mobile app because it likely doesn’t pass the “toothbrush test” for them – it’s not something they will use 2 to 3 times a day. Instead, your customers are far more likely to interact with your brand via a platform which they WILL use 2 to 3 times a day. The world’s most popular and downloaded mobile apps are primarily apps that aggregate content, brands, users, interests, information, etc. into a single platform ("P

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Your custom website or mobile app is hurting NOT helping your local business

tadaahlocal

Sep 4, 2020
1 min

Your custom website or mobile app is hurting NOT helping your local business

The conventional wisdom since the Web was created in 1989 has been that every business irrespective of size, industry, type, etc. need their own unique website. It's part of the reason why there are nearly 2 billion websites worldwide today. In 2007, Steve Jobs and Apple changed the game with their revolutionary smartphone – the iPhone. Shortly thereafter (approximately, a year later), many businesses followed the same path for mobile apps as they did with websites – many bus

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Why no one is going to download your mobile app?

tadaahlocal

Sep 4, 2020
1 min

Why no one is going to download your mobile app?

If your customers don't expect to use your mobile app 2 - 3 times a day (in other words, use it like they use their toothbrush), then the odds are the majority of your customers will not download your mobile app. I know it hurts to hear that, but we have over 13+ years of mobile app user experiences to prove it. Given the small screen real estate on our smartphones, we just don't have the physical space or mental energy to download and use an app for every single brand we int

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tadaahlocal

Sep 4, 2020
1 min

Smart Apps . . . They Just Work!

A Smart App’s Simplicity 1.You don’t have to hire a developer to create it or marketer to manage it. If you can type, text or tweet, then you can share information about your local business with people near your physical store via a geofenced news feed. It’s priced liked your Spotify or Netflix monthly subscription (i.e., there is no pay per click, impression, user, video viewed, feature, etc.). 2.Your customers don’t have to download it or search for it. 3.Your customers ear

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tadaahlocal

Sep 4, 2020
1 min

Local Businesses Are Struggling

Chart Source Data: https://www.iab.com/insights/brand-disruption-study-2020-direct-brands-go-mainstream/ In 2019, U.S. brick & mortar store closings were up 68% YOY to a record 9,300 stores. In 2020, the store closures numbers are on track to reach 20,000 – 25,000 stores. According to a June 2020 report from Coresight Research, a retail research firm, U.S. retailers are on track to close between 20,000 and 25,000 stores this year, about 60% of them in malls. That’s up from

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tadaahlocal

Sep 3, 2020
2 min

COVID-19 Changed Everything

Customers have changed. They’re looking for new ways to engage with local businesses. Your customers today have a new set of expectations that's largely driven by what they experienced during the global pandemic. The global pandemic revealed that the physical experiences and social interactions we get from local businesses are essential to our mental, social and economic well-being. This means local businesses always had an advantage over their online peers – they simply lack

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tadaahlocal

Sep 3, 2020
1 min

Your Restaurant Needs a Smart App

A smart app is the first and only branded mobile app that a majority of your customers will actually use to connect and interact with your local business. Most people believe a local restaurant will acquire more customers with a custom designed and developed mobile app, but the truth is the opposite – customization is the problem not the solution. If you want to connect with customers nearby, then your local restaurant doesn't need a mobile app because the average consumer wo

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Groupon vs. TaDaah: Which is better for your restaurant?

Traditional mobile apps were not meant for local businesses

Your local business needs a platform not a product