It's very hard for most local businesses to get noticed locally in our overcrowded and noisy world. For context, here are a few stats for you:
Average number of advertisement and brand exposures per day per person: 5,000+
Average number of “ads only” exposures per day: 362
Average number of “ads only” noted per day: 153
Average number of “ads only” that we have some awareness of per day: 86
Average number of “ads only” that made an impression (engagement): 12
If you looked at the 5K+ number and immediately doubted it, then you're like us. We did too. But, on further research, we learned that the 5K+ number not only include ads, but also includes every time you pass by a label in a grocery store, all the ads in your mailbox whether you see them or not, the label on everything you wear, the condiments in your fringe, the cars on the highway, etc. It's relevant primarily because it just illustrates how many brands in any given day we come across.
Your local business now has the challenge of get noticed among this noise with both the cost and sheer number of ads increasing every year.