Plug and Play is a catchy phrase used to describe devices that work with a computer system as soon as they are connected. For example, if you connect a Plug and Play mouse to the USB port on your computer, it will begin to work within a few seconds of being plugged in. A non plug and play device would require you to go through several steps of installing drivers and setting up the device before it would work.
If you think about it, a traditional mobile app is a non plug and play technology because you have to go through several steps before it can work for you (e.g., interview a developer, hire a developer, customize the mobile app for your business, launch to an app store).
In contrast, a smart app is Plug and Play by design. We have a growing list of standardized templates that will make it simpler, faster and cheaper for you to get your mobile app working in minutes so that you can use it connect with customers and grow your local business.